4 Phases of Innovation

Innovation really has turned into the buzzword for 2008. In case, like most people, you still don't know what innovating is really all about here's a quick intro. According to Iris Mootee on the Future Lab blog, apparently going from idea to mass market adoption happens in 4 phases, all of which involve innovation.

  1. The Fuzzy Front End (FFE), which involves a lot of insight gathering, ideation and early conceptualization

  2. New Product Development (NPD) process, which involves design and engineering prototyping

  3. Early-Stage Commercialization (ESC), where ideas are needed to inform how the product is being brought to market (usually small underserved or unserved market/segments)

  4. Driving Mass Adoption (DMA), where innovation is applied to mass market the product/service and considerations include how to use this disruptive innovation to upset the market dynamics and economics.

blog comments powered by Disqus

Creative Commons License

The Urban Survival Project is licensed under a Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales License.