The 'Medici Effect' is a book about innovation. The basic premise is that innovation occurs at the intersection of different disciplines, but the book is interesting, useful and has a broad appeal - well if the fact that it has been translated into 17 languages means anything!
Anyway interestingly the author has decided to go 'DRM free' on the book, or to drop the analogy, he's made it available for free download on his website as an experiment to engage audiences and see how it affects sales. What I particularly like is that it doesn't come with any catch. You don't have to fill in any forms or hand over your email address for future marketing. You just have to spot the slightly indistinct free download banner and there you have it. A book you really should buy anyway, now free.
