The term 'Elevator Pitch' comes from the idea of having to pitch to some bigwig in a chance meeting during the time that it takes to get to their floor. Apparently this works out at about 30 seconds or 150 words to get the key message across. Not sure how someone worked it out, but apparently VCs love the short and sweet approach so I guess it's worth looking at. I recently came across some good guidelines for how you should create and focus your elevator pitch at the searchengineland blog
- What is the core idea and what problem does it solve?
- Has it been done before (is there competition?) and is there a viable market for your core idea?
- Why are you best suited to solve the problem and what is your business model?
I'll illustrate an example in my next post.
